For a B2B company like Content Critical, operational efficiency and reliability drive client satisfaction and competitive advantage. When persistent roadblocks arise, project timelines slip, budgets go off track, and internal teams feel the strain. At Content Critical, these issues put client relationships and business growth at risk. By partnering with ThinkSys, Content Critical found practical solutions to these challenges and set the stage for progress.

Meet Content Critical
Content Critical, operating in the aviation sector, provides manpower supply and ramp services. Their internal application manages resources and budgets, core functions for their business. ColdFusion powers their system, chosen for its speed, security, and reliability.
Still, Content Critical ran into obstacles with budget forecasting and legacy system upkeep. Manual processes caused errors and delays, and the shortage of ColdFusion developers slowed progress. By teaming up with ThinkSys, they moved to an AI-driven budgeting approach and secured dependable development support.
Content Critical faced four main challenges:
- Unpredictable Budget Forecasting: Manual calculations based on previous years’ data led to frequent mistakes, missed details, budget gaps, and project delays.
- Shortage of ColdFusion Developers: With few qualified developers for their legacy system, bug fixes, maintenance, and new features often stalled.
- Manual Data Entry and Reporting: Budgeting and reporting relied on manual work, making the process inefficient, error-prone, and slow to deliver financial insights.
- Difficulty Integrating New Technologies: The aging tech stack made it tough to adopt modern tools or connect with other business systems, limiting growth and innovation.
Solutions
ThinkSys took the time to understand Content Critical’s specific pain points and mapped out a clear, actionable plan. Each solution was designed to address a business need and deliver measurable results.
- AI-Based Budget Forecasting System: ThinkSys built an AI-powered dashboard that analyzed monthly content editing patterns and trends.
- Full ColdFusion and Full-Stack Development Support: A dedicated ColdFusion team provided end-to-end development services, bringing deep expertise in legacy systems.
- Seamless Integration with Modern Tools: ThinkSys developed integration strategies to connect legacy systems with modern business tools and platforms.
- Automated Data Entry and Reporting: Manual data entry and reporting were replaced with automation, reducing human error and freeing up staff time.
Results
After rolling out these solutions, Content Critical saw improvements in budgeting, reporting, and development. Here’s what changed:
- More Accurate Budgeting: The AI dashboard took over calculations and eliminated manual errors. The finance team now delivers precise budget forecasts, giving leadership the clarity they need for financial planning and resource allocation.
- Faster Access to Insights: With up-to-date financial data always available, leadership makes decisions quickly. The dashboard cut reporting time from hours to seconds, so teams can respond faster to business needs.
- Improved Planning: Reliable, real-time data lets leaders set annual goals and allocate resources with confidence. The planning process is more efficient, helping teams meet deadlines and tackle challenges before they become problems.
- Seamless Development Support: A dedicated development team handles technical issues quickly, reducing downtime and keeping systems running. This steady support means new features and enhancements move forward without delay.
Step by Step Implementation
The implementation focused on solving Content Critical’s four main challenges:

- Step1: Providing ColdFusion Expertise
ThinkSys brought in a dedicated ColdFusion team to support and maintain the legacy system. With experts on hand, bug fixes, maintenance, and new features moved forward without delays, keeping business operations running smoothly. - Step 2: Automating Budget Forecasting
Manual calculations were replaced with an AI-powered dashboard that analyzes historical data. This delivers accurate, real-time budget forecasts and gives leadership reliable financial projections without the risk of human error. - Step 3: Streamlining Data Entry and Reporting
Custom tools and scripts automated data entry and reporting. Real-time data validation and automated reporting cut inefficiencies, reduced errors, and gave leadership instant access to financial insights. - Step 4: Enabling Integration with Modern Tools
Integration solutions connected the legacy ColdFusion system with modern business platforms. This opened the door to new technologies, improved scalability, and let Content Critical innovate without being held back by outdated infrastructure.
Conclusion
Many organizations face challenges managing applications built on specialized languages or frameworks due to a lack of available talent. Content Critical's success story with ThinkSys demonstrates that with the right expertise, businesses can not only manage their legacy applications effectively but also enhance them with new features and capabilities.
If your B2B organization is struggling with legacy application management, talent gaps, or inefficient manual processes, consider partnering with experts like ThinkSys. They offer dedicated teams and specialized expertise to help you modernize your operations, improve efficiency, and drive business growth. Reach out to our experts for a free consultation and discover how to turn legacy challenges into a competitive advantage.
