Choosing The Right CMS For Your Business!
Summarize With:
Choosing the right CMS (content management system) is key for boosting the efficiency and productivity of your web app. A good content management system results in improved site navigation, greater flexibility, increased security, and helps in reducing errors by preventing content duplication. In today's digital world, a CMS is essential for every web-based business. Consider how your website needs to be regularly updated with content, new products, styles, services, and campaigns which may be added or removed.
For those who came in late let's introduce the CMS first. The CMS is mainly used for managing web content and offers tools for website authoring, collaboration, and administration. This helps users with limited knowledge of HTML and other programming languages to create and manage their website content easily. They are easy to use and can be customized easily, they cost less and provide better workflow management. Without the CMS, the website risks becoming unorganized and inaccurate. Navigation may become more difficult for the users, thus compromising the all-important user-experience.
With different CMS options available in the market, it may be challenging at times to pick the right CMS suited to your business needs. So how do you know which is the best CMS for your company? In this post, we have shared information on the different types of CMS along with their key benefits. We hope this will help you in making the best CMS decision.
First, what are the different categories of CMS that are widely used today?
It may be useful to understand the different types of CMS, their features, and their advantages, before choosing the one which fits your business needs. Open source CMS platforms such as WordPress, Joomla, Drupal, Magento are some of the widely used in the industry.
- Proprietary CMS: Proprietary CMS or the traditional, commercial software involves initial license fees for using the software and there are also annual charges required for their support or updates. There may be additional costs for making customization and technical support as well and can prove to be more expensive. Hence, it may be important to know the features that may be covered by this type of license. Ex: Microsoft Sharepoint, Sitecore, Shopify.
- Open Source CMS: This kind of CMS software is largely free and hence there is no initial cost involved in its usage. There are no license fees, upgrade fees as they are mainly created by a team of developers within the community. However, there may be costs involved if customization needs to be made to the software to meet specific business needs. Ex: WordPress, Magento, Drupal. Since feature additions and support is from the community there is some unpredictability in their cadence and availability.
- Software As a Service(SaaS): SaaS CMS solutions comprise web hosting, web content management software, and technical support through a single supplier. These solutions are hosted in the cloud and typically involves a subscription model offered on a per user or per site basis. One of the main benefits of using SaaS CMS solutions is their easy accessibility across laptop, mobile devices. Costs are also quite low compared to other types of CMS. The updates for the software can be done in real time and packages are usually scalable.
- Component Content Management System: As a point of interest, Component Content Management Systems help in managing content at the component level rather than the document level. They deal with content which may be repetitive and may be regularly revised and translated into different languages.
Top Factors To Consider While Choosing The Right CMS For Your Business are:
- Assess impact on your business: In most organizations, the IT, marketing and sales departments are closely involved in the activities related to the website. Hence one key task is prioritizing the requirements of different stakeholders to avoid internal conflicts. Next, the business needs to know their key internal needs, before choosing a specific platform so that they can plan in case they need to deploy additional staff and resources if required.
- Must be able to match with the technology and skillsets: There are many dependencies that may influence your choice of CMS solution. It may be necessary to integrate with other core functions such as marketing, sales, communication along with other project management initiatives. If there are any technology upgrades which are planned for the future, it may be best to choose a CMS which may be compatible with these projected changes. It may also be necessary to assess the technical skills and capabilities of your in-house team. In addition, it's necessary to understand if the CMS is easy to use and manageable for your end users as well.
- Choosing the right features: The kind of features which you would require for your CMS would largely depend on your business goals. The size and scope of your web app, the likely schedules of content updation, the volume of this content, the number and type of users who will be tasked with managing the content, and the nature of the content will all play a role. The CMS software needs to be user-friendly, easy to use, have a scalable architecture to meet your future needs, must provide security features, and needs to have documentation and support for the end users.
- Focus on on-going support: Support for CMS platforms is of paramount importance as there may be on-going issues over the business operations. Especially, if you are opting for Opensource CMS, then it's necessary to choose one with a wider and more interactive community for on-going support and seeking solutions. Besides, this also involves a cost, especially for implementing solutions using traditional platforms. Support may also be required even for the hosting infrastructure.
Conclusion:
Choosing the right CMS platform calls for thorough research on the various available options, weighing their pros and cons and finding the best fit that meets your specific business requirements and goals. If the choice seems too complex, then drop us a line and we will be happy to help!